Does anybody remember that Yun Nam Hair Care advertisement on TV a few years ago? I do - though unfortunately for the wrong reason. In the closing shot of that ad, an earnest-looking Chinese guy looks to the camera to express his satisfaction with the product, and says...."Its works!".
Yikes. My buddies & I still joke about this - it became a classic joke years after the ad campaign ended.
But on a more sober note - why did the business allow such a mistake to happen? It would not take much for them to get someone to correct the actor. Especially when thousands were spent creating the ad.
These days, everything you do is marketing - whether you intend to or not. Whatever a business does will be interpreted by the market. Just consider the message the ad blooper is sending to its potential customers.
And when you are running a business AND sloppy, it can cost you.
The truth is, we Singaporeans can be real sloppy in our use of English. You don't believe me? Read the shop sign below I came across at Changi Village. Enough said.
Yikes. My buddies & I still joke about this - it became a classic joke years after the ad campaign ended.
But on a more sober note - why did the business allow such a mistake to happen? It would not take much for them to get someone to correct the actor. Especially when thousands were spent creating the ad.
These days, everything you do is marketing - whether you intend to or not. Whatever a business does will be interpreted by the market. Just consider the message the ad blooper is sending to its potential customers.
And when you are running a business AND sloppy, it can cost you.
The truth is, we Singaporeans can be real sloppy in our use of English. You don't believe me? Read the shop sign below I came across at Changi Village. Enough said.
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